Monday, November 23, 2009

I'd Like to Buy the World a Coke - Part 2

Coca-Cola used the 1939-40 New York World's Fair to help promote the brand with a publicity campaign that featured shots of fair visitors and workers enjoying an ice cold beverage. Even if the product name wasn't visible, the distinctive shape of the bottle made it clear what they were drinking.

I'm not sure who these cowboys were, but they took time out from their riding, roping, or singing long enough to pose for one of the Coke photographers. I'm glad they did!

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